Designing PitchBook’s Bacon Bits Newsletter

Overview

At PitchBook, I had the opportunity to create a visually engaging logo and email template for the weekly Bacon Bits Newsletter, a valuable sales enablement tool that focuses on key product features to assist our sales and customer success teams in closing deals.

Brand Alignment

We ensured brand consistency throughout the design process, integrating PitchBook’s visual identity and guidelines. This helped strengthen the connection between the Bacon Bits Newsletter and our overall brand experience.

Engaging Logo

To play on the words “Bacon Bits” and convey a sense of familiarity and recognition for the weekly newsletter, I explored various design possibilities for the logo. In the end, we settled on strips of bacon as bacon bits isn’t as iconic visually.

Reference to Previous Bacon Bits Content

Incorporating insights from the previous Bacon Bits content, I was able to optimize the template’s format, structure, and visual presentation.

Business Justification

The Bacon Bits Newsletter has been a proven channel for sales enablement, providing valuable updates on product roadmap, sales collateral, marketing campaigns, and industry trends. The new design aligns with our business goals, enhancing communication and supporting our sales teams.